Lazy Heroes

Our new everyday heroes

Lazy Heroes is the new sheriff in oat drink town. And not just any old one. Not exceptionally fast on the horse, not especially strong and, well, not even all that courageous for that matter. But one that knows how to appreciate those wholesome, entirely run-of-the-mill moments. Moments that definitely involve the plant-based pleasure of a very, very good milk alternative. Whether in your coffee, muesli, baking or your morning smoothie – these vegan oat drinks from Lazy Heroes are our new everyday heroes. They make everything a little bit better, very easy and totally relaxed. So sit back, relax and try them out, and order from us at the touch of a button. And with that, your good deeds for the day are done!

Elyas M’Barek: the face and heart of Lazy Heroes

Elyas M’Barek is more than just the famous face of the brand Lazy Heroes, he’s a staunch founder too. The actor was involved in the product and brand development right from the outset and this Lazy Heroes oat drink helped him fulfil a dream close to his heart: a vegan milk alternative that not only tastes unbelievably good but is so effortlessly cool that it has people reaching for it less from conviction than out of pure desire. You can find the full Elyas and Lazy Heroes (love)story here.

Milk alternative for an indulgent everyday

Indulging in Lazy Heroes is always a sensuous experience: the Oat Barista will add froth to your espresso like no other – exquisite indulgence for all your favourite coffee variations. And the All-rounder works in everything you would’ve once use cow’s milk for – from muesli to cakes. Bon appétit…